Why is it called "ObamaCare" ?

When you're engineering propaganda campaigns in a democracy with laws you pretty much have to obey such laws as exist (political statements can be more slanderous and just plain false than slander of private citizens, businesses and institutions).

But for most statements you need plausible deniability while you're communicating with people in dogwhistle language.

"ObamaCare" is a perfect example. Who could complain? It is, after all, the signature legislation of the President's presidency.

But that's the thing about dogwhistles. You don't hear what the dogs hear.

"ObamaCare" serves several masters. Personalizing the huge omnibus bill that represents the first reform in America's healthcare system in over a century lets the Republicans avoid the issues involved. Making it about hating the person sidesteps all the benefits for ordinary Americans in the ACA and focuses voters' minds on just hating the person of the President.

Enormously wealthy special interests and demagogues have spend hundreds of millions of dollars since 2007 stoking personal hatred for the President--to a degree that's striking even in America's highly adversarial political system.

So calling the Affordable Care Act "ObamaCare" piggybacks on all the propaganda of aggrievance and scapegoating put out by the special interests that have profited so enormously from the old healthcare system.